{"id":21388,"date":"2023-07-06T10:52:01","date_gmt":"2023-07-06T08:52:01","guid":{"rendered":"https:\/\/www.jfrey.fr\/about-us\/"},"modified":"2026-07-24T17:52:31","modified_gmt":"2026-07-24T15:52:31","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.jfrey.fr\/en\/about-us\/","title":{"rendered":"ABOUT US"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"21388\" class=\"elementor elementor-21388 elementor-727\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e651e60 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"e651e60\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/www.jfrey.fr\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/about-video.mp4&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_video_start&quot;:0,&quot;background_video_end&quot;:1000,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e4089d\" data-id=\"2e4089d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61e4b9c elementor-widget elementor-widget-spacer\" data-id=\"61e4b9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e96561 elementor-widget elementor-widget-heading\" data-id=\"3e96561\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.jfrey.fr\/en\/sunglasses-collection\/\">ABOUT US<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aac624e elementor-widget elementor-widget-spacer\" data-id=\"aac624e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3363cd9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3363cd9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88bf521\" data-id=\"88bf521\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f00aa77 elementor-widget elementor-widget-html\" data-id=\"f00aa77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!--\n  J.F. REY \u2014 ABOUT PAGE TEMPLATE FOR ELEMENTOR\n  Text version, without images or JavaScript.\n\n  HOW TO USE\n  1. Create a full-width container in Elementor.\n  2. Set its internal padding to 0.\n  3. Add an HTML widget.\n  4. Copy and paste this entire file into the widget.\n\n  The code is scoped to the .jfrey-about class. It does not alter\n  the menu, catalogue or any other page on the website.\n-->\n\n<style>\n  .jfrey-about,\n  .jfrey-about * {\n    box-sizing: border-box;\n  }\n\n  .jfrey-about {\n    --jfa-black: #ff0000;\n    --jfa-white: #ffffff;\n    --jfa-soft: #f2f2f0;\n    --jfa-grey: #707070;\n    --jfa-line: rgba(17, 17, 17, 0.16);\n    --jfa-max: 1240px;\n    --jfa-pad: clamp(24px, 5vw, 72px);\n    --jfa-space: clamp(80px, 10vw, 150px);\n\n    width: 100%;\n    overflow: hidden;\n    background: var(--jfa-white);\n    color: var(--jfa-black);\n    font-family: inherit;\n    font-size: 17px;\n    line-height: 1.65;\n  }\n\n  .jfrey-about h1,\n  .jfrey-about h2,\n  .jfrey-about h3,\n  .jfrey-about p {\n    margin-top: 0;\n  }\n\n  .jfrey-about p:last-child {\n    margin-bottom: 0;\n  }\n\n  .jfa-inner {\n    width: min(100%, var(--jfa-max));\n    margin-inline: auto;\n    padding-inline: var(--jfa-pad);\n  }\n\n  .jfa-hero {\n    display: flex;\n    min-height: min(820px, 92vh);\n    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.jfa-material {\n    min-height: 290px;\n    padding: 32px 30px 42px 0;\n  }\n\n  .jfa-material + .jfa-material {\n    padding-left: 30px;\n    border-left: 1px solid var(--jfa-line);\n  }\n\n  .jfa-material__index {\n    display: block;\n    margin-bottom: 45px;\n    color: var(--jfa-grey);\n    font-size: 12px;\n    letter-spacing: 0.12em;\n  }\n\n  .jfa-material h3 {\n    margin-bottom: 18px;\n    font-size: clamp(23px, 2.3vw, 31px);\n    font-weight: 500;\n    line-height: 1.12;\n    letter-spacing: -0.03em;\n  }\n\n  .jfa-material p {\n    color: #555555;\n    font-size: 15px;\n  }\n\n  .jfa-proof-list {\n    margin: clamp(70px, 8vw, 110px) 0 0;\n    padding: 0;\n    list-style: none;\n    border-top: 1px solid rgba(255, 255, 255, 0.3);\n  }\n\n  .jfa-proof-list li {\n    display: grid;\n    grid-template-columns: minmax(180px, 0.38fr) minmax(0, 1fr);\n    gap: 45px;\n    padding-block: 27px;\n    border-bottom: 1px solid rgba(255, 255, 255, 0.3);\n  }\n\n  .jfa-proof-list strong {\n    font-size: 13px;\n    font-weight: 600;\n    letter-spacing: 0.09em;\n    text-transform: uppercase;\n  }\n\n  .jfa-proof-list span {\n    color: rgba(255, 255, 255, 0.75);\n  }\n\n  .jfa-collections {\n    display: grid;\n    grid-template-columns: repeat(2, minmax(0, 1fr));\n    margin-top: clamp(70px, 9vw, 120px);\n    border-top: 1px solid var(--jfa-line);\n  }\n\n  .jfa-collection {\n    min-height: 260px;\n    padding: 34px 45px 48px 0;\n    border-bottom: 1px solid var(--jfa-line);\n  }\n\n  .jfa-collection:nth-child(odd) {\n    border-right: 1px solid var(--jfa-line);\n  }\n\n  .jfa-collection:nth-child(even) {\n    padding-left: 45px;\n  }\n\n  .jfa-collection h3 {\n    margin-bottom: 28px;\n    font-size: clamp(29px, 3.6vw, 48px);\n    font-weight: 500;\n    line-height: 1;\n    letter-spacing: -0.038em;\n  }\n\n  .jfa-collection p {\n    max-width: 490px;\n    color: #505050;\n  }\n\n  .jfa-quote {\n    padding-block: clamp(95px, 14vw, 210px);\n    background: var(--jfa-soft);\n  }\n\n  .jfa-quote p {\n    max-width: 1050px;\n    margin: 0;\n    font-size: clamp(36px, 6vw, 84px);\n    font-weight: 500;\n    line-height: 1.04;\n    letter-spacing: -0.042em;\n    text-wrap: balance;\n  }\n\n  .jfa-awards {\n    display: grid;\n    grid-template-columns: 0.48fr 1fr;\n    gap: clamp(45px, 8vw, 130px);\n    margin-top: clamp(70px, 9vw, 120px);\n    padding-top: 30px;\n    border-top: 1px solid var(--jfa-line);\n  }\n\n  .jfa-awards__number {\n    font-size: clamp(70px, 12vw, 165px);\n    font-weight: 500;\n    line-height: 0.85;\n    letter-spacing: -0.06em;\n  }\n\n  .jfa-awards__number small {\n    font-size: 0.42em;\n    vertical-align: top;\n  }\n\n  .jfa-awards__content {\n    padding-top: 12px;\n  }\n\n  .jfa-awards__content h3 {\n    margin-bottom: 26px;\n    font-size: clamp(27px, 3.2vw, 43px);\n    font-weight: 500;\n    line-height: 1.1;\n    letter-spacing: -0.03em;\n  }\n\n  .jfa-awards__content p {\n    max-width: 600px;\n    color: 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minmax(0, 1fr));\n    }\n\n    .jfa-timeline__item,\n    .jfa-material {\n      min-height: 250px;\n      padding: 28px 30px 40px 0;\n      border-bottom: 1px solid var(--jfa-line);\n    }\n\n    .jfa-timeline__item:nth-child(even),\n    .jfa-material:nth-child(even) {\n      padding-left: 30px;\n      border-left: 1px solid var(--jfa-line);\n    }\n\n    .jfa-material:nth-child(3) {\n      padding-left: 0;\n      border-left: 0;\n    }\n\n    .jfa-awards {\n      grid-template-columns: 1fr;\n    }\n  }\n\n  @media (max-width: 620px) {\n    .jfrey-about {\n      font-size: 16px;\n    }\n\n    .jfa-hero {\n      min-height: 760px;\n    }\n\n    .jfa-hero__intro {\n      margin-left: 0;\n    }\n\n    .jfa-timeline,\n    .jfa-principles,\n    .jfa-materials,\n    .jfa-collections {\n      grid-template-columns: 1fr;\n    }\n\n    .jfa-timeline__item,\n    .jfa-timeline__item:nth-child(even),\n    .jfa-material,\n    .jfa-material + .jfa-material,\n    .jfa-material:nth-child(3),\n    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REY \u2014 Marseille<\/p>\n        <h1>Forty years of eyewear design<\/h1>\n        <p class=\"jfa-hero__intro\">\n          For forty years, J.F. REY has been designing eyewear. Objects created\n          for the face, shaped by material, colour and detail.\n        <\/p>\n      <\/div>\n    <\/div>\n  <\/header>\n\n  <!-- IMAGE 01 TO ADD LATER: ARCHIVES \/ PORTRAIT \/ EARLY DRAWINGS -->\n\n  <!-- 01 \u2014 HISTORY -->\n  <section class=\"jfa-section\">\n    <div class=\"jfa-inner\">\n      <div class=\"jfa-section__head\">\n        <p class=\"jfa-label\">\n          <span class=\"jfa-label__number\">01<\/span>\n          <span>Where we come from<\/span>\n        <\/p>\n\n        <div class=\"jfa-section__body\">\n          <h2>From the Jura to Marseille<\/h2>\n\n          <div class=\"jfa-copy\">\n            <p class=\"jfa-lead\">\n              The story begins in the Jura, the historic home of French\n              eyewear.\n            <\/p>\n\n            <p>\n              From an early age, Jean-Fran\u00e7ois Rey discovered the precision of\n              the craft, an understanding of materials and the demands of\n              manufacturing. From his very first drawings, he saw eyewear as\n              more than a purely functional object.\n            <\/p>\n\n            <p>\n              During the 1980s, his work entered the world of fashion.\n              Collaborations with Agn\u00e8s B., Bensimon, Issey Miyake and\n              Marith\u00e9 + Fran\u00e7ois Girbaud contributed to a new way of looking at\n              eyewear: as an object capable of transforming a silhouette and\n              expressing a personality.\n            <\/p>\n\n            <p>\n              Based in Marseille, he developed a personal language of graphic\n              structures, contrasts and colour. In 1995, J.F. REY became a\n              brand in its own right and began building its international\n              presence.\n            <\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"jfa-timeline\">\n        <article class=\"jfa-timeline__item\">\n          <span class=\"jfa-timeline__date\">The 1980s<\/span>\n          <h3>Eyewear meets fashion<\/h3>\n          <p>\n            The first collections and collaborations introduced a freer\n            approach to the optical frame.\n          <\/p>\n        <\/article>\n\n        <article class=\"jfa-timeline__item\">\n          <span class=\"jfa-timeline__date\">1995<\/span>\n          <h3>J.F. REY defines its language<\/h3>\n          <p>\n            In Marseille, the brand developed an identity built around design,\n            colour and construction.\n          <\/p>\n        <\/article>\n\n        <article class=\"jfa-timeline__item\">\n          <span class=\"jfa-timeline__date\">The 2000s\u20132010s<\/span>\n          <h3>New technical directions<\/h3>\n          <p>\n            Metal, carbon, wood, layered structures and additive manufacturing\n            broadened the field of possibilities.\n          <\/p>\n        <\/article>\n\n        <article class=\"jfa-timeline__item\">\n          <span class=\"jfa-timeline__date\">Today<\/span>\n          <h3>The studio today<\/h3>\n          <p>\n            The studio continues its research through new structures, new\n            materials and new uses.\n          <\/p>\n        <\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- IMAGE 02 TO ADD LATER: ICONIC ARCHIVE \/ SCORPION \/ JF2180 -->\n\n  <!-- 02 \u2014 A WAY OF DESIGNING -->\n  <section class=\"jfa-section jfa-section--dark\">\n    <div class=\"jfa-inner\">\n      <div class=\"jfa-section__head\">\n        <p class=\"jfa-label\">\n          <span class=\"jfa-label__number\">02<\/span>\n          <span>A way of designing<\/span>\n        <\/p>\n\n        <div class=\"jfa-section__body\">\n          <h2>Not one shape. A way of thinking.<\/h2>\n\n          <div class=\"jfa-copy\">\n            <p class=\"jfa-lead\">\n              J.F. REY is not defined by an aesthetic formula repeated from one\n              season to the next.\n            <\/p>\n\n            <p>\n              Each collection explores a new relationship between the face,\n              shape, material and colour. This diversity is connected by a\n              shared method: questioning the obvious, refining every detail and\n              giving purpose to every design choice.\n            <\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"jfa-principles\">\n        <article class=\"jfa-principle\">\n          <h3>Structure<\/h3>\n          <p>\n            Lines, hinges, negative space and volumes are considered as elements\n            of the same architecture.\n          <\/p>\n        <\/article>\n\n        <article class=\"jfa-principle\">\n          <h3>Colour<\/h3>\n          <p>\n            It emphasises a structure, reveals depth or creates tension. It is\n            never treated as mere decoration.\n          <\/p>\n        <\/article>\n\n        <article class=\"jfa-principle\">\n          <h3>Material<\/h3>\n          <p>\n            Every material is selected for its appearance, but also for the\n            technical solutions and sensations it makes possible.\n          <\/p>\n        <\/article>\n\n        <article class=\"jfa-principle\">\n          <h3>The face<\/h3>\n          <p>\n            A frame does not exist in isolation. Its proportions, balance and\n            comfort are always assessed on the face.\n          <\/p>\n        <\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- IMAGE 03 TO ADD LATER: TECHNICAL DRAWINGS \/ STUDIO SKETCHES -->\n\n  <!-- 03 \u2014 FORM AND FUNCTION -->\n  <section class=\"jfa-section\">\n    <div class=\"jfa-inner\">\n      <div class=\"jfa-section__head\">\n        <p class=\"jfa-label\">\n          <span class=\"jfa-label__number\">03<\/span>\n          <span>Form and function<\/span>\n        <\/p>\n\n        <div class=\"jfa-section__body\">\n          <h2>Technology is part of the design<\/h2>\n\n          <div class=\"jfa-copy\">\n            <p class=\"jfa-lead\">\n              A front, temples and hinges are not separate elements. Together,\n              they form a whole.\n            <\/p>\n\n            <p>\n              Our designers work simultaneously on the frame\u2019s silhouette, its\n              construction and its relationship with the face. A hinge can\n              become a graphic element. An assembly can create volume. A\n              reinforcement can define a line.\n            <\/p>\n\n            <p>\n              Technology is not added after the styling stage. It directly\n              contributes to the identity of the object while meeting the\n              demands of lightness, flexibility, strength and comfort.\n            <\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- IMAGE 04 TO ADD LATER: HINGE CLOSE-UP \/ EXPLODED VIEW -->\n\n  <!-- 04 \u2014 MATERIALS -->\n  <section class=\"jfa-section jfa-section--soft\">\n    <div class=\"jfa-inner\">\n      <div class=\"jfa-section__head\">\n        <p class=\"jfa-label\">\n          <span class=\"jfa-label__number\">04<\/span>\n          <span>Materials<\/span>\n        <\/p>\n\n        <div class=\"jfa-section__body\">\n          <h2>Bringing materials together<\/h2>\n\n          <div class=\"jfa-copy\">\n            <p class=\"jfa-lead\">\n              A material is never selected solely for its appearance, but for\n              what it makes possible.\n            <\/p>\n\n            <p>\n              Cut, layered, openworked, coloured or combined, materials create\n              new depths, tensions and balances. Contrasts between matte and\n              polished surfaces, flexibility and rigidity, transparency and\n              density become part of the design.\n            <\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"jfa-materials\">\n        <article class=\"jfa-material\">\n          <span class=\"jfa-material__index\">01<\/span>\n          <h3>Acetate<\/h3>\n          <p>\n            For depth of colour, intricate cutting and the sculpting of volume.\n          <\/p>\n        <\/article>\n\n        <article class=\"jfa-material\">\n          <span class=\"jfa-material__index\">02<\/span>\n          <h3>Metals<\/h3>\n          <p>\n            Titanium, stainless steel and aluminium allow for precise, refined\n            and lightweight structures.\n          <\/p>\n        <\/article>\n\n        <article class=\"jfa-material\">\n          <span class=\"jfa-material__index\">03<\/span>\n          <h3>Composites<\/h3>\n          <p>\n            Carbon, wood and technical fibres combine performance, texture and\n            a distinctive visual character.\n          <\/p>\n        <\/article>\n\n        <article class=\"jfa-material\">\n          <span class=\"jfa-material__index\">04<\/span>\n          <h3>Additive manufacturing<\/h3>\n          <p>\n            3D printing opens the way to geometries and structures that are\n            difficult to achieve through traditional processes.\n          <\/p>\n        <\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- IMAGE 05 TO ADD LATER: ACETATE \/ TITANIUM \/ CARBON \/ WOOD MACROS -->\n\n  <!-- 05 \u2014 RESEARCH AND INNOVATION -->\n  <section class=\"jfa-section jfa-section--dark\">\n    <div class=\"jfa-inner\">\n      <div class=\"jfa-section__head\">\n        <p class=\"jfa-label\">\n          <span class=\"jfa-label__number\">05<\/span>\n          <span>Research, test, build<\/span>\n        <\/p>\n\n        <div class=\"jfa-section__body\">\n          <h2>Innovation is measured in the object<\/h2>\n\n          <div class=\"jfa-copy\">\n            <p class=\"jfa-lead\">\n              For J.F. REY, a new idea must deliver a result that can be seen,\n              felt or used.\n            <\/p>\n\n            <p>\n              Across its collections, the brand has explored layered\n              structures, combinations of carbon and wood, additive\n              manufacturing, three-dimensional fronts and exclusive hinges\n              without screws or welding.\n            <\/p>\n\n            <p>\n              From models that have become icons to the Carbon Inside, Sledge\n              and Carbonwood concepts, each project extends the same line of\n              research: evolving the structure of the frame without separating\n              design from use.\n            <\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <ul class=\"jfa-proof-list\">\n        <li>\n          <strong>Construction<\/strong>\n          <span>\n            Layers, cuts, volumes and assemblies become elements of expression.\n          <\/span>\n        <\/li>\n        <li>\n          <strong>Hinges<\/strong>\n          <span>\n            The hinge is considered both as a technical component and as a\n            visible part of the design.\n          <\/span>\n        <\/li>\n        <li>\n          <strong>Combination<\/strong>\n          <span>\n            Materials with different properties are brought together within\n            one structure.\n          <\/span>\n        <\/li>\n        <li>\n          <strong>Use<\/strong>\n          <span>\n            Research seeks a tangible balance between identity, lightness,\n            flexibility, strength and comfort.\n          <\/span>\n        <\/li>\n      <\/ul>\n    <\/div>\n  <\/section>\n\n  <!-- IMAGE 06 TO ADD LATER: SLEDGE \/ CARBONWOOD \/ INNOVATIONS -->\n\n  <!-- 06 \u2014 COLLECTIONS -->\n  <section class=\"jfa-section\">\n    <div class=\"jfa-inner\">\n      <div class=\"jfa-section__head\">\n        <p class=\"jfa-label\">\n          <span class=\"jfa-label__number\">06<\/span>\n          <span>The collections<\/span>\n        <\/p>\n\n        <div class=\"jfa-section__body\">\n          <h2>Different expressions, one method<\/h2>\n\n          <div class=\"jfa-copy\">\n            <p class=\"jfa-lead\">\n              Each collection responds to different faces, uses and\n              personalities.\n            <\/p>\n\n            <p>\n              They do not seek to reproduce a fixed signature. They share the\n              same attention to construction, colour, comfort and detail.\n            <\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"jfa-collections\">\n        <article class=\"jfa-collection\">\n          <h3>Men<\/h3>\n          <p>\n            Assertive structures, combinations of technical materials and\n            precise work on lightness and hinges.\n          <\/p>\n        <\/article>\n\n        <article class=\"jfa-collection\">\n          <h3>Women<\/h3>\n          <p>\n            Expressive lines, sculpted volumes and colour developed through\n            nuances, transparencies and contrasts.\n          <\/p>\n        <\/article>\n\n        <article class=\"jfa-collection\">\n          <h3>Kids &amp; Teens<\/h3>\n          <p>\n            Frames designed for faces in motion, combining identity, comfort,\n            strength and ergonomics.\n          <\/p>\n        <\/article>\n\n        <article class=\"jfa-collection\">\n          <h3>Sunglasses<\/h3>\n          <p>\n            A field of expression in which proportions, colours and volumes can\n            take on a more radical dimension.\n          <\/p>\n        <\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- POSITIONING STATEMENT -->\n  <aside class=\"jfa-quote\">\n    <div class=\"jfa-inner\">\n      <p>\n        A culture of colour combined with a genuine engineering approach to\n        eyewear.\n      <\/p>\n    <\/div>\n  <\/aside>\n\n  <!-- IMAGE 07 TO ADD LATER: PORTRAITS \/ CURRENT COLLECTIONS -->\n\n  <!-- 07 \u2014 WHAT SETS US APART -->\n  <section class=\"jfa-section\">\n    <div class=\"jfa-inner\">\n      <div class=\"jfa-section__head\">\n        <p class=\"jfa-label\">\n          <span class=\"jfa-label__number\">07<\/span>\n          <span>What sets us apart<\/span>\n        <\/p>\n\n        <div class=\"jfa-section__body\">\n          <h2>The product as a whole<\/h2>\n\n          <div class=\"jfa-copy\">\n            <p class=\"jfa-lead\">\n              J.F. REY is a design house entirely dedicated to eyewear.\n            <\/p>\n\n            <p>\n              Our studio approaches the product as a whole: concept, design,\n              colour, material, construction and technical development. Colour\n              is not added at the end of the process. Technology is not hidden.\n              Functional components can become visual signatures.\n            <\/p>\n\n            <p>\n              This approach allows us to create very different collections\n              while maintaining a recognisable identity. J.F. REY is not built\n              around a formula, but around a culture of the product and a\n              consistent way of approaching design questions.\n            <\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- 08 \u2014 COMMITMENT -->\n  <section class=\"jfa-section jfa-section--soft\">\n    <div class=\"jfa-inner\">\n      <div class=\"jfa-section__head\">\n        <p class=\"jfa-label\">\n          <span class=\"jfa-label__number\">08<\/span>\n          <span>A long-term approach<\/span>\n        <\/p>\n\n        <div class=\"jfa-section__body\">\n          <h2>Designing with discernment<\/h2>\n\n          <div class=\"jfa-copy\">\n            <p class=\"jfa-lead\">\n              Design alone is not enough. A frame must be precise, comfortable\n              and built to last.\n            <\/p>\n\n            <p>\n              Every proposal goes through a process of development, adjustment\n              and refinement. The choice of a material, thickness or assembly\n              must respond to use as much as to aesthetic intent.\n            <\/p>\n\n            <p>\n              This responsibility is part of an ongoing process. It favours\n              concrete decisions, construction quality and product longevity\n              over broad statements.\n            <\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- IMAGE 08 TO ADD LATER: WORKSHOP \/ INSPECTION \/ REFINEMENT -->\n\n  <!-- 09 \u2014 AWARDS -->\n  <section class=\"jfa-section\">\n    <div class=\"jfa-inner\">\n      <div class=\"jfa-section__head\">\n        <p class=\"jfa-label\">\n          <span class=\"jfa-label__number\">09<\/span>\n          <span>Recognition<\/span>\n        <\/p>\n\n        <div class=\"jfa-section__body\">\n          <h2>Designs recognised around the world<\/h2>\n\n          <div class=\"jfa-copy\">\n            <p>\n              For more than twenty years, J.F. REY creations have regularly\n              received leading international awards in design and eyewear.\n              These distinctions recognise the design, technical expertise and\n              the brand\u2019s ability to develop new solutions.\n            <\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"jfa-awards\">\n        <div class=\"jfa-awards__number\">20<small>+<\/small><\/div>\n\n        <div class=\"jfa-awards__content\">\n          <h3>International awards<\/h3>\n          <p>\n            Optical, sun and children\u2019s frames have been recognised for their\n            design, construction and technical innovations.\n          <\/p>\n          <p class=\"jfa-awards__names\">\n            SILMO d\u2019Or \u2014 iF Design Award \u2014 Japan Eyewear Award \u2014 V-Award \u2014\n            Graziella Pagni Award\n          <\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- IMAGE 09 TO ADD LATER: AWARD-WINNING MODELS \/ TROPHIES -->\n\n  <!-- 10 \u2014 TODAY -->\n  <section class=\"jfa-section jfa-section--dark\">\n    <div class=\"jfa-inner\">\n      <div class=\"jfa-section__head\">\n        <p class=\"jfa-label\">\n          <span class=\"jfa-label__number\">10<\/span>\n          <span>J.F. REY today<\/span>\n        <\/p>\n\n        <div class=\"jfa-section__body\">\n          <h2>The work continues<\/h2>\n\n          <div class=\"jfa-copy\">\n            <p class=\"jfa-lead\">\n              The history of J.F. REY is not a catalogue of forms to be\n              reproduced.\n            <\/p>\n\n            <p>\n              The archives, iconic models and innovations developed over forty\n              years remain active working material. They allow the studio to\n              understand what defines the brand\u2019s identity and to move it\n              forward.\n            <\/p>\n\n            <p>\n              The Sledge and Carbonwood collections, together with J.F. REY LAB\n              projects, continue this exploration of visual expression,\n              material and construction.\n            <\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- CLOSING -->\n  <footer class=\"jfa-final\">\n    <div class=\"jfa-inner\">\n      <p class=\"jfa-final__text\">\n        Every new collection begins with a question.\n      <\/p>\n      <p class=\"jfa-final__note\">\n        How can we build differently, bring materials together and design a\n        frame that finds its natural place on the face?\n      <\/p>\n    <\/div>\n  <\/footer>\n\n<\/article>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ABOUT US J.F. REY \u2014 Marseille Forty years of eyewear design For forty years, J.F. REY has been designing eyewear. Objects created for the face, shaped by material, colour and detail. 01 Where we come from From the Jura to Marseille The story begins in the Jura, the historic home of French eyewear. From an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_theme","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"wf_page_folders":[],"class_list":["post-21388","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ABOUT US | JFREY Eyewear Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jfrey.fr\/en\/about-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ABOUT US | JFREY Eyewear Design\" \/>\n<meta property=\"og:description\" content=\"ABOUT US J.F. REY \u2014 Marseille Forty years of eyewear design For forty years, J.F. REY has been designing eyewear. Objects created for the face, shaped by material, colour and detail. 01 Where we come from From the Jura to Marseille The story begins in the Jura, the historic home of French eyewear. 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